“We knew we had to do something about AI”
Like most agencies, we knew we had to do something about AI but had no clear idea where to start. Ares interviewed the team and in two weeks gave us the clearest picture of how our agency actually operates that we've ever had, plus a roadmap we can act on. We identified around £57,000 a year in recoverable capacity just from the manual work the team described. For an agency our size, that's material.
The problem
The workflows, workarounds, and time sinks lived in people's heads, scattered across the business and rarely written down. Without a structured way to surface all of it at once, any AI strategy would be built on gut feel.
Discovery
Rather than sending analysts in for six months, Ares interviewed every level of the agency in parallel. Employees had a conversational, confidential voice interview designed to surface real workflows and understand each of their perspectives.
Every finding in the final report traces back to what employees actually said. Time estimates are cross-referenced. Tool usage is confirmed by users. Pain points are preserved in their own words.
Clarity
Ares identified eight ranked interventions, with a clear phased roadmap.
Every recommendation was scored for value, feasibility, and urgency.
Month 1 quick wins were deployable within weeks. Months 2–3 tackled the larger automation opportunities: monitoring, tracking and tribal knowledge documentation for three identified risk areas.
"I would hazard a guess it would save me fifty percent of my week."