About us
We believe the answers to a company's hardest questions already exist, inside the heads of its people. Ares interviews entire workforces and turns what employees know into the evidence behind leadership's biggest decisions.

Founders & Vision

Matt Falconer
Former Automation Anywhere and IBM, where he spent years on the front line of enterprise automation — and saw how every engagement started with the same broken discovery process. Winner of Meta's Impact Hackathon. Co-founded Instruct, backed by Lakestar and Creandum.

Alfie Ranstead
Full-stack technical builder and co-founder of Instruct. Won Anthropic's AI Hackathon in 24 hours with Bulletpapers.ai. Built Ares to replace the guesswork that traditional consultancies sell as strategy — with a system that actually listens to the entire organization.
Built to meet the most rigorous
security and privacy standards
Compliant by default.
GDPR-compliant and SOC 2 compliant, with a DPA on request. Ares drops into the security review you already run, not extend it.
Anonymous features controlled by you
Mask names, redact voices, or strip role metadata before reports go to leadership. Insights stay sharp; identities stay private.
Security preferences to meet your needs.
Run Ares on your cloud or ours, in the EU or the US. Own your data outright or have us mask it, with retention windows you set. We fit your requirements, not the other way round.
Investors
Backed by the investors behind Europe's defining technology companies.